50 Years of Basking in Robert Cialdini’s Reflected Glory

50 Years of Basking in Robert Cialdini’s Mirrored Glory


Robert Cialdini revealed a paper known as “Basking in mirrored glory” early in his profession (Cialdini, Borden, Thorne, Walker, Freeman, and Sloan, 1976). The findings confirmed that college students at universities with distinguished soccer groups have been extra prone to put on college attire on the times after their college’s workforce gained a recreation. The scholars weren’t prone to put on such attire when their workforce misplaced a recreation. When requested concerning the end result of a soccer recreation, college students have been additionally extra prone to say “we” when the workforce was victorious, we gained! When the workforce misplaced, college students tended to say they misplaced.

When that paper was revealed, I used to be a pupil of Cialdini’s (although not an writer on that paper). At the moment, he was nonetheless in his 20s and didn’t appear to be somebody who would sometime be known as the “guru of social affect” by The New York Occasions and by Nobel Prize-winning economist Richard Thaler in his best-selling books on behavioral economics. However Cialdini went on to have an incredible impression on the sphere of social psychology and in a number of different disciplines as properly. His personal ebook, Affect, for instance, has bought over 7 million copies, and his latest follow-up, Pre-suasion, was an immediate bestseller.

Maybe illustrating my very own inclination to delight in mirrored glory, i’ve mentioned the work of Cialdini and his spectacular college students in a number of earlier posts.

Just lately, the social psychology space at Arizona State College devoted our labs to Cialdini, and there was a really touching ceremony. It features a five-minute video ready by Dave Lundberg-Kenrick (my coauthor and Bob’s) and Rob Ewing. Within the video, two Nobel Prize winners (Daniel Kahneman and Richard Thaler), Charlie Munger, Angela Duckworth, Adam Grant, Noah Goldstein, Nancy Eisenberg, and a number of other of my private heroes (Peter Killeen, Jay Braun, John Reich, and Sandy Braver) describe the affect Cialdini has had on them and on the sphere. The video additionally features a speak by Cialdini himself, nonetheless an awesome orator in any case these years.

Extra basking in mirrored glory

A number of years after publishing the paper on basking in mirrored glory, Cialdini gained an advisor’s award from the graduate college students, who all confirmed up for the ceremony sporting T-shirts saying, “I do know Bob Cialdini.” As a result of Cialdini has had such a victorious profession, it’s straightforward to seek out events to delight in his mirrored glory. Now, the place did I put that T-shirt?


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